First, the improvement in fitness tracking tech in phones means Nike's Nike+ ecosystem is less reliant on the FuelBand, and second because it's looking increasingly likely that Apple's forthcoming iWatch will have FuelBand software on it. So why has Nike decided to pull the FuelBand? According to sources including and, its reasons are twofold. When I did get it, to work, however, I liked it how certain Fuel point scores unlocked snazzy little celebratory animations. I had two versions of the band, the first one and the SE, which came with a few extra features including the ability to track exercise intensity and improved battery life, but I was only able to sync the SE to my laptop (done via a USB built into the lock) and phone (via Bluetooth). The FuelBand also told the time, counted steps and could sync with a Nike+ app so you could keep track of your progress. I'm not sure if I was more proud of achieving that score or finishing the race.
The FuelBand isn't actually waterproof, only water-resistant – but somehow it survived just under an hour of sea swimming, as well as the 90km bike ride and half marathon afterwards, and was able to tell me that I'd accrued a whopping 12,000 fuel points over seven hours. Our greatest adventure together was accidental – in 2012 I forgot to take it off before a half Ironman in Thailand, only realising I still had it on halfway through the 1.9km swim. The guidelines said an average human should generate 2,000 a day but I made it my goal to hit 4,000 every 24 hours, which wasn't particularly difficult if you did a big workout once a day.
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